Unit price is tempting. The wrong MOQ traps cash in inventory that has not been validated yet.
1. MOQ changes purchase risk
A high MOQ may reduce unit price, but it increases exposure if the product does not sell or arrives off-spec.
2. Real price includes invisible costs
Domestic freight in China, packaging, losses, service fee, consolidation and idle time all affect margin.
3. Test before scaling
For new products, a smaller purchase may be smarter than a large batch. The first order validates market and quality.
4. Negotiation needs context
Sometimes the best deal is not a lower price, but better packaging, timing, quantity or defect replacement terms.
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